Last Revised: May 29, 2014
WHAT IS PERSONAL INFORMATION
As used herein, the term "personal information" generally means information that specifically identifies an individual (such as user's name, address, telephone number, email address, credit card or other account number) or that is associated with an identifiable person (such as demographic information or information about a person's activities when such information is linked to personally identifying information). However, personal information does not include, and this policy does not cover, any publicly available information and public records about members, including without limitation information obtained from licensing authorities, associations, accrediting bodies, courts, law enforcement agencies, and websites that are available to the public. Personal information also does not include "aggregate" information, which is data we collect about the use of the Site or categories of Site users, from which any personal information has been removed. We collect aggregate data for a number of purposes, including helping us understand trends and user needs so that we can better consider new publications, products and services, and tailor existing publications, products and services to user desires. This policy in no way limits or restricts our collection of aggregate information.
WHAT PERSONAL INFORMATION DO WE COLLECT?
Personal information may be collected from you in a number of ways when you visit our Site or use the various services and activities available on our Site. At several places on our Site, we may collect certain information you voluntarily provide to us which may contain personal information. For example, if you register for the Site, send us an email, contact or recommend a member, we may collect your name, address, phone number, email address, and other personal, professional, demographic and business information that you provide. If you are a Consultant and claim or update your profile ("Profile"), we may also collect your credit card information, photographs and professional and business information about you, your practice or specialty areas and your educational background. In addition, from time to time we may collect demographic, contact or other personal or demographic information you provide in connection with your participation in surveys, promotional offers, forums and other interactive areas of the Site.
When you visit our Site, some information is also automatically collected through the use of log files, such as your computer's Internet Protocol (IP) address, your computer's operating system, the browser type, the address of a referring web site and your activity on the Site. We use this information for purposes such as analyzing trends, administering the Site, improving customer service, diagnosing problems with our servers, tracking user movement, and gathering broad demographic information for aggregate use. We may also automatically collect certain information through the use of "cookies." Cookies are small data files that are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we combine cookies with or link them to any of the personally identifying information, we would treat this information as personal information. If you wish to block, erase, or be warned of cookies, please refer to your browser instructions or help screen to learn about these functions. However, if your browser is set not to accept cookies or if a user rejects a cookie, you will not be able to sign in to your Akatal account or Consultant Profile and will not be able to access certain Site features or services.
We may also use third parties to serve ads on the Site, provide certain functionalities (such as maps), or to collect, track and analyze non-personally identifiable usage and volume statistical information from users, such as the user's browser type, operating system, browsing behavior and demographic information. These third parties may collect personal information from you in connection with the services they provide and may place cookies, web beacons or other devices on your computer to collect non-personal information which may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Site and the other sites tracked by these third parties. If you do not want Akatal and its marketing service provider to follow your usage of our services via cookies and Web beacons, you can opt out by visiting the Ads Preferences Manager of your internet service provider. We are not responsible for, and do not control, any actions or policies of any third party service providers.
Usage and Disclosure
In general, we use personal information we collect from you through the Site to facilitate your use of the Site, to process your requests or transactions, to provide you with information, products and services you request, to administer and assist us with the operation of the Site and of our business, and for the purpose for which the information was provided. For example, we may use the information we collect:
to send you a welcoming email and to contact you about your use of the Site, such as administrative purposes or to provide you with customer service;
if you are a Consultant, to verify your identity when attempting to claim your Profile;
to respond to your emails, submissions, comments, requests or complaints;
to request feedback and to enable us to analyze, develop, customize and improve the Site and our information and services; and
for the specific purpose for which the information was provided.
In addition, we may use the information we collect to send you news relevant to your profession, product and service updates, notifications of activity in your profile, and Akatal Q&A and Akatal Guides alerts, to contact you about special events, promotions or offers and for other marketing, informational, product development and promotional purposes. We may also receive information from third parties with whom we have business relationships, and may combine this information with the other personal information we have about you. In such cases, this Policy governs our use and disclosure of such information.
WHAT PERSONAL INFORMATION DO WE SHARE WITH THIRD PARTIES?
You should also note that personal information that you post to public areas of the Site may become publicly available. For example, information you post in your Profile or in client ratings, peer endorsements, forums, blogs or any other interactive areas, or other information that is provided for the purpose of being shared may be made publicly available and can potentially be viewed by anyone. Your posting to such public areas of the Site constitutes your consent to share such information publicly.
WHAT STEPS DO WE TAKE TO PROTECT YOUR INFORMATION ONLINE?
Akatal endeavors to secure your personal information from unauthorized access, use or disclosure by putting into place physical, electronic and managerial procedures to safeguard the information we collect through this Site. For example, when we collect credit card information, we use a secure server with Secure Socket Layer (SSL) encryption software and store such credit card information using encryption methods designed to prevent unauthorized access. Additionally, your account information is accessible online only through the use of a password. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable. To protect the confidentiality of your personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately by contacting us if you believe your password has been misused. You should also note that email is not secure, and you should not send any confidential or sensitive information to us via an unsecured email.
WHAT CHOICES DO YOU HAVE REGARDING THE USE OF YOUR INFORMATION?
We may automatically enroll you in one or more of our email subscription programs. However, you will have the opportunity to select whether or not you wish to continue to receive each category of subscription email by changing your account settings on the email and notifications page of the My Profile section of the website. In addition, you may "opt out" of receiving any category of subscription, marketing or promotional email from Akatal by following the unsubscribe instructions. Please note, however, that as long as you maintain an account, you may not "opt out" of receiving service or account-related emails from Akatal.
HOW CAN YOU CORRECT AND UPDATE YOUR PERSONAL INFORMATION OR OBTAIN ADDITIONAL INFORMATION
If you have any questions or comments about this Policy or the practices relating to this Site, or you wish to verify, correct or delete any personal information we have collected, please contact us, and we will endeavor to respond to your inquiry or to correct, update or remove the personal information you have provided us as you indicate to the extent possible. You can correct certain information by logging into your account and changing the information, and you may also delete certain information by closing your account. In addition, Consultants may change certain information contained in their Profile by claiming their Profile and editing the information contained therein, or by sending us an email at email@example.com. However, please note that in certain circumstances, we may not, or may not be able to, remove or change certain information, even in the event an account is closed. For example, we may retain certain information, such as credit card information, for a certain period of time, and we also may retain and continue to display any information you provided in connection with a Consultant Profile or a blog or other interactive forum.